Havana Club Unveil the Essence of Cuba

A New Twist on a Bitter Theme…

Havana Club has linked up with The Bitter Truth to create The Essence of Cuba, a new range of drinks flavourings inspired by Havana Club Añejo 7 Años, providing bartenders and cocktail enthusiasts around the world with a completely new way to serve and enjoy the rum widely regarded to be the epitome of Cuban rum-making excellence.

The Essence of Cuba range includes four flavourings – Island Fruit, Aromatic Leaf, Coffee and Honey – all of which are designed to highlight the natural flavours and aromas of Havana Club Añejo 7 Años, the first Cuban rum crafted specifically to be sipped.

Each Essence of Cuba flavouring is crafted using a combination of traditional and modern production techniques to enhance the aromas and tastes naturally found in Havana Club Añejo 7 Años.

Made exclusively from natural ingredients through a slow maceration process with Havana Club Añejo 7 Años as the base, aromas of herbs, spices, roots and barks are extracted and used in each of The Essence of Cuba flavours, whilst single flavour extractions are taken from roasted coffee beans, honey, tropical fruits and a selection of fermented leafs respectively to create the four different flavour variants.

The recommended serve involves adding three dashes of The Essence of Cuba to 40ml of Havana Club Añejo 7 Años and ice, to create a drink that is complex in flavour, yet straightforward to make. The Essence of Cuba adds a playful element to the drinking experience of classic super premium spirits, allowing bartenders to experiment with the flavours of Havana Club Añejo 7 Años in their signature serves and cocktails.

The Bitter Truth Essence of Cuba with Havana ClubNick Blacknell, Global Marketing Director for Havana Club International comments “The initial response to the range from the bartenders who competed at the Havana Club Grand Prix earlier this year was really encouraging, so we’re looking forward to seeing how it is received by Havana Club fans around the world as it appears in markets this autumn.”

Stephan Berg, co-founder of The Bitter Truth says; “As a brand that is well known, respected and highly appreciated within the bartending community, we were really excited to work with Havana Club on this project. Havana Club Añejo 7 Años is blessed with a wide variety of characteristic flavours ranging from honey to cocoa, sweet tobacco to lush tropical fruits, so we have crafted a range of natural intensifiers that would harmoniously bring out the dominant single aromas found in this legendary rum in simple signature serves.”

Co-founder of The Bitter Truth, Alexander Hauck adds; “As cocktail culture continues to thrive around the world, we are convinced that The Essence of Cuba will provide a great new opportunity for bartenders and Havana Club Añejo 7 Años fans around the world to enjoy experimenting with The Essence of Cuba and make their experience of Havana Club Añejo 7 Años even more special.”

The range will be available in 24 markets, including Cuba, Germany, France, UK, Greece and Spain from October 2014 in 20 ml and 200ml formats.

By Pete, The Floating Rum Shack

November 3, 2014

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