Canadian Hotel Chain Blue Diamond Willing to Expand Operations in Cuban Tourist Market

Havana, Cuba, Oct 14.- The domestic market was a key factor in the success during the summer for the Canadian company Blue Diamond, third largest hotel chain with presence in Cuba.

After the tourists from Canada, Cubans ranked second among the customers that acceded the most to offers designed by the group to the months of May to October, according to executives of the firm.

In that season, considered the least favorable for tourism on the island, Blue Diamond recorded, in the facilities it manages, occupancy levels above 60 percent, Rafael Villanueva, commercial director of the company, said.

The hotels Memories Varadero and Memories Caribe (Cayo Coco), in particular, even operated on weekends with over 80 percent occupancy, figure typical of the high season, the manager told ACN.

All the actions we take to capture the domestic market were a success, hence we will continue betting for this segment in the coming periods, Villanueva noted.

In this regard, he reported that during the summer they made ​​ seven outlets in Havana, and others in Ciego de Ávila and Villa Clara, actions that provide d much higher sales in the domestic market when compared to the same period of 2013.

According to Valeriano Lanzarotti, Memories Varadero general director, non tourist facility should obviate the local market, as it represents the first potential; hence we are always reinventing our offers to capture their interest.

From her experience as a saleswoman, Mayda Hernandez, who belongs to Cubatur agency in the province of Sancti Spiritus, highlighted the activities of the representatives of the company for trade specialists to firsthand know the product to promote, through approaching and presentations travels.

She considered it is a chain plenty of potential to continue attracting the public to its facilities, especially, the domestic market for the quality of its services and the variety of options.

With just three years in Cuba, Blue Diamond operates six facilities and four thousand rooms in the Caribbean country, under the brand Memories, with cheapest deals essentially directed to the family segment, and Royalton, luxury and adults-only. (acn)

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