The advertising spot upcoming International Ballet Festival of Havana shows that the National Ballet of Cuba (BNC) is not intended to lose the classical genre in dance, and continues to opt for the elegance and tradition of this art form.
In recent times dance has faced major economic difficulties that hinder the multiplication of stagings and promote more realistic and concise scenic resources in contemporary art and clothing.
In fact, most of the foreign participants in the event were enrolled with neoclassical and modern works, which ignore the tutus and pointe shoes. The television spot highlights elegantly creed of the host company, in favor of the preservation of a centuries-old heritage.
“This spot is a way to take the viewer through the magic and fantasy of the theater world from the clubhouse to the function,” said Cuban journalist and photographer Gabriel Dávalos, producer of the material with the designer Raul Munoz.
The original idea of Dávalos broke with most promotional products of the BNC, mostly dedicated to perpetuating the image of the current director Alicia Alonso, 92 years old. The approval of a project focusing on today youth who represents the prestige of the company deserves applause.
This edition theme is “For Shakespeare, dance” in celebration of the 450th anniversary of the birth of one who is considered the greatest writer in the English language. It will be held from October 28 to November 7 with the participation of companies from the United States, France, Switzerland, Argentina and Cuba.
Cubaheadlines, October 7, 2014