Travel and Tour April 20, 2017 |As part of making the island one of the most important tourism destinations in Latin America, Cuba aims to continue its current unprecedented tourism boom and boost foreign investment in the sector. In pursuit of these goals, Cuba would be hosting the 37th Cuba International Tourism Fair (FITCuba 2017) from May 3-6, Maria del Carmen Orellana, marketing director for the Ministry of Tourism, announced at a press conference.
“We are in an excellent moment to host the fair as we are experiencing a sustained increase in visitors. The event represents an important way to expose our portfolio of investments and destinations to tour operators from all over the world,” she said.
The event will take place in the eastern province of Holguin — the island’s fourth largest tourism destination, and Germany would be featured as the guest country.
The official said holding the fair in Holguin, around 800 kilometres east of Havana, is a strategic choice. Holguin offers broad tourism appeal, with pristine beaches, an enchanting natural setting and active cultural life.
The fair will open on May 3 with a speech by Cuban tourism minister, Manuel Marrero, regarding the industry and its perspectives. For three days, professional exchanges and business talks will take place between travel agencies, tour operators and airlines.
A total of 4.2 million tourists are projected to travel to Cuba this year and the island is focusing on consolidating traditional markets such as Canada, France, Spain and Britain.